Baking chocolate is commonly referred to as unsweetened or bitter chocolate. Baking chocolate contains no sugar or milk solids, but is usually made with lecithin and vanilla. Baking chocolate is popular in American baking for brownies, sauces, etc., and is available in most grocery stores. Baking chocolate, also referred to as 100% cacao content chocolate, is usually not considered pleasant for eating out of hand due to its lack of cocoa butter and sugar.